Did you know that the combined brand value of the top 50 companies in 2018 is over a trillon dollars? At one point in time, all these companies were startups with zero brand recognition or brand value. You can bet that trademarks played a very integral role in the health and growth of these businesses.
Did you know that 7 out of 10 hashtags used on Instagram are branded related? In today’s digital age, social media plays a large part in a brand’s marketing efforts. Hashtag campaigns, in particular, have become increasingly popular to help build & track brand awareness and increase the visibility of products and services. As with
So you just finalized your brand’s name and logo designs…but do they conflict with any current registered trademarks? According to the Canadian Intellectual Property Office’s IP Canada 2017 Report, 34,306 trademarks were registered in 2016. When a trademark is registered, it is protected by law from the misuse of others. The search engine on the Canadian
As a startup, how many logo variations have you created for your brand identity? Just one? Two? Three? Startups in today’s world have a plethora of options to market their brand. From social media websites to promotional items (e.g. t-shirts & pens), you can put logos practically on anything – even on microscopic nanomaterial! As
A recent B.C. Supreme Court ruling, Mao v Liu (2017 BCSC 226), creates potential liability for realtors, lawyers, and notaries who deal with property sellers who are non-residents of Canada for tax purposes. What Happened? The case involved a notary public who was required to pay the Canada Revenue Agency $600,000 because he did not