Business Advice for Startups Archives | Page 4 of 4

April 17, 2018

Do I Need to Trademark ALL variations of my logo?

As a startup, how many logo variations have you created for your brand identity?Just one? Two? Three?Startups in today’s world have a plethora of options to market their brand. From social media websites to promotional items (e.g. t-shirts & pens), you can put logos practically on anything - even on microscopic nanomaterial!As your business grows,

August 8, 2016

Work on the Business, Not in the Business

Entrepreneurs are generally familiar with this concept, but it’s worth repeating: if you want your business to grow, you need to delegate work to others. You should work on the business and not stay mired in the day-to-day operations. The Startup Mindset In the early days of starting your business, when you’re trying to turn

August 8, 2016

5 Ways To Avoid Failure

One of the more enjoyable aspects of our practice involves meeting with energized and enthusiastic business-owners, and helping them move towards their goals. And, over the last several years, we’ve had an opportunity to see varied approaches to running a business – those that work, and those that definitely do not. Brian Moran, of Brian

August 8, 2016

Canada’s Anti-Spam Law (CASL) comes into effect tomorrow, July 1, 2014

We wrote about this new law late last year, and now CASL will be coming into effect tomorrow. The past 2 weeks, businesses have been sending out “opt-in” emails to clients asking for consent to email out messages. CASL affects businesses that send emails, text messages and messages through social media. Under this new law,