We wrote about this new law late last year, and now CASL will be coming into effect tomorrow. The past 2 weeks, businesses have been sending out “opt-in” emails to clients asking for consent to email out messages.
CASL affects businesses that send emails, text messages and messages through social media. Under this new law, everyday interactions with customers could be considered spam. While many larger businesses have taken steps to comply with the CASL; according to a survey conducted by the Canadian Federation of Independent Business (CFIB), it seems that only 15 percent of small business owners are aware of the CASL requirements and 62 percent of small businesses have not taken any steps to comply with the regulations.
Has your business taken steps to comply with this law? If not, there are some cost-effective ways to say compliant with CASL. The Globe and Mail published a useful article on June 26, 2014 which may be helpful for your company to take steps to comply with the new law.
If you have any questions about CASL, please do not hesitate to Contact Us.
The preceding content is informational only and does not constitute legal or professional advice. To obtain such advice, please communicate with our offices directly.