In CDSBC’s 2016/17 Annual Report, there are a total 3652 registered dentists in British Columbia. There are also 700+ dental clinics currently operating across Vancouver and the Lower Mainland. With more practices entering the marketplace, how do you ensure that your brand identity and reputation is protected amongst the growing competition? We cover
Did you just create a new brand? Invent a new product? Write a new book? There are many forms of intellectual property (IP) that can be registered with the Canadian Intellectual Property Office (CIPO). IP registration offers the owner exclusive legal rights and prevents unauthorized use. The infographic below explains the differences between the four primary
As of June 29th, 2018, there are currently 1,244 trademark registrations under opposition in Canada (as indicated in the Canadian Trademark Database). There are essentially two scenarios with respect to trademark opposition: Your trademark application is being challenged because the owner of a registered trademark believes the mark is directly infringing on their registered trademark.
Did you know that the combined brand value of the top 50 companies in 2018 is over a trillon dollars? At one point in time, all these companies were startups with zero brand recognition or brand value. You can bet that trademarks played a very integral role in the health and growth of these businesses.
Did you know that 7 out of 10 hashtags used on Instagram are branded related? In today’s digital age, social media plays a large part in a brand’s marketing efforts. Hashtag campaigns, in particular, have become increasingly popular to help build & track brand awareness and increase the visibility of products and services. As with