Canadian businesses cannot afford to ignore Canada’s Anti-Spam Law (CASL), which will come into force on July 1, 2014. Companies that fail to comply with CASL will face significant financial penalties, from $10,000 to $1,000,000 per offense.
If your business sends commercial electronic messages – including emails and newsletters – to consumers or prospective consumers, you will need to ensure your communications policies comply with CASL.
In short, CASL requires prior express consent to send commercial electronic messages, with further restrictions pertaining to form and content, including an opt-out mechanism from receipt of future messages.
The new law will also prohibit the installation of computer programs on a user’s electronic device without the user’s express consent, and will require consent for the alteration of transmission data or rerouting of messages to destinations that are different than those specified by senders.
Given the severity of the penalties for non-compliance, most businesses will benefit from a careful review of CASL and should ensure their communication policies are not off-side this new legislation.
If you have any questions about CASL, please do not hesitate to Contact Us.
The preceding content is informational only and does not constitute legal or professional advice. To obtain such advice, please communicate with our offices directly.