trademark misconceptions

Avoid These 4 Common Misconceptions About Trademark Protection

As a business law firm that has worked with countless startups, entrepreneurs and small businesses over the past decade, we witnessed several common mistakes made by clients when it comes to protecting their brand.We want to share the top 4 misconceptions about trademark protection that may be preventing you from taking the right course of
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Colourful or Colourless? Protecting a Colour Trademark

During a never-ending road trip, you finally come across a sign that is red and yellow and you're starving! What comes to your mind? Most likely McDonalds!   Certain colours have gained recognition after a long period of use, such as the red and yellow colours used in the McDonalds logo, Tiffany's blue, or Starbucks
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Nice-Classes-Header

Determining Nice Classes for Trademarks in Canada

Since the CIPO's adoption of the Nice Agreement as of June 17, 2019, it is mandatory for trademark applicants to classify all goods and services under the Nice Classification system in accordance with the Trademarks Act. For those applying for a trademark for the first time, determining the appropriate class of goods and services for your brand can be a
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Is Your Brand “Distinctive” Enough to be Trademarked?

In the WIPO IP Facts and Figures 2018 report, there were over 43.23 million active trademark registrations around the world.  The truth is, however, a percentage of these trademark applications will not be eligible for registration approval. Why? A major reason for failure of a trademark application is because the trademark examiner has determined that
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5 Startup Scenarios That Scream “Get a Trademark NOW!”

According to the Small Business Profile 2018 by the Ministry of Jobs, Trade, and Technology of BC, there has been an increase of 35,100 new small businesses in BC from 2014-2017. With the rapid growth of co-working spaces across the province, it is evident that BC is a hotbed for startups and entrepreneurs. What this
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