As of June 29th, 2018, there are currently 1,244 trademark registrations under opposition in Canada (as indicated in the Canadian Trademark Database). There are essentially two scenarios with respect to trademark opposition: Your trademark application is being challenged because the owner of a registered trademark believes the mark is directly infringing on their registered trademark.
Did you know that the combined brand value of the top 50 companies in 2018 is over a trillon dollars? At one point in time, all these companies were startups with zero brand recognition or brand value. You can bet that trademarks played a very integral role in the health and growth of these businesses.
Did you know that 7 out of 10 hashtags used on Instagram are branded related? In today’s digital age, social media plays a large part in a brand’s marketing efforts. Hashtag campaigns, in particular, have become increasingly popular to help build & track brand awareness and increase the visibility of products and services. As with
As a startup, how many logo variations have you created for your brand identity? Just one? Two? Three? Startups in today’s world have a plethora of options to market their brand. From social media websites to promotional items (e.g. t-shirts & pens), you can put logos practically on anything - even on microscopic nanomaterial! As
Absurd Retraction Demand from IMAX in the name of Trademark Infringement On June 16, 2015, Ars Technica received a retraction demand from IMAX, requesting Ars to retract a published story that contains a brief reference to IMAX. In a letter written to Ars, IMAX’s Deputy General Counsel G. Mary Ruby wrote: “Any unauthorized use of