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Trademark-Opposition-Featured-Image
July 3, 2018

Know your IP Rights: Trademark Opposition in Canada

As of June 29th, 2018, there are currently 1,244 trademark registrations under opposition in Canada (as indicated in the Canadian Trademark Database). There are essentially two scenarios with respect to trademark opposition: Your trademark application is being challenged because the owner of a registered trademark believes the mark is directly infringing on their registered trademark.
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Startup-Trademarks Header
June 4, 2018

3 Reasons Why Startups Need to File Trademarks

Did you know that the combined brand value of the top 50 companies in 2018 is over a trillon dollars? At one point in time, all these companies were startups with zero brand recognition or brand value. You can bet that trademarks played a very integral role in the health and growth of these businesses.
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May 16, 2018

#CanITrademarkThisHashtag?

Did you know that 7 out of 10 hashtags used on Instagram are branded related? In today’s digital age, social media plays a large part in a brand’s marketing efforts. Hashtag campaigns, in particular, have become increasingly popular to help build & track brand awareness and increase the visibility of products and services. As with
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Logo-variation-trademark-featured-image
April 17, 2018

Do I Need to Trademark ALL variations of my logo?

As a startup, how many logo variations have you created for your brand identity? Just one? Two? Three? Startups in today’s world have a plethora of options to market their brand. From social media websites to promotional items (e.g. t-shirts & pens), you can put logos practically on anything - even on microscopic nanomaterial! As
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November 1, 2016

Absurd Retraction Demand from IMAX in the name of Trademark Infringement

Absurd Retraction Demand from IMAX in the name of Trademark Infringement On June 16, 2015, Ars Technica received a retraction demand from IMAX, requesting Ars to retract a published story that contains a brief reference to IMAX. In a letter written to Ars, IMAX’s Deputy General Counsel G. Mary Ruby wrote: “Any unauthorized use of
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