Consider the goodwill value of your business – how much of that is tied to your brand, to your name? If you were to lose your brand tomorrow, would it hurt business? Would you be negatively affected if a competitor copied your name, slogan, or logo? If the answer is yes, you should consider filing for trade-mark protection, as soon as possible – the risk to your business is too great to be ignored.
If you’re an entrepreneur, you have put countless hours into your business and have made many sacrifices along the way. If you’re just starting out, you will be spending more time working on your business than you first imagined. Whichever you look at it, your energy is being devoted to building your brand in the market-place and I cannot think of any tools that can protect your name and brand better than a registered trade-mark.
A trade-mark asserts your ownership of a name, slogan, or logo and for the majority of businesses, it is an excellent investment; your name is one of your most valuable business assets, and it should not be left un-protected. A registered trade-mark gives you the exclusive right to that trade-mark throughout Canada.
A registered company name or DBA (‘doing business as’) name is NOT the same as a trade-mark, and does not provide you with the same protection. A trade-name is the official name under which a company does business, and it does not provide brand protection or exclusive use of that name, and even your ownership of that name can be challenged. In contrast, a registered trade-mark provides proof of ownership, exclusive rights across Canada, prevents others from using confusingly similar trade-marks, and makes it easier for you to license your trade-mark to others.
Contact us for a telephone consultation with an experienced lawyer and registered trade-mark agent. We provide easy and efficient online services that help you quickly register your trade-marks, at a fraction of the cost of larger trade-mark firms.
As long as you have access to a telephone and the Internet, we can assist you no matter where you are located.
Patrola Law Corporation