Intellectual Property Archives - Page 2 of 6

October 27, 2021

Can my Canadian Trademark Application be Expedited?

One common question we get asked is whether it’s possible to expedite the trademark application process.Normally, it takes 18 to 24 months or longer to receive trademark registration approval from the Canadian Intellectual Property Office (CIPO).When you file a Canadian trademark application, it is up to the trademark office on how quickly they work on

January 29, 2021

Avoid These 4 Common Misconceptions About Trademark Protection

As a business law firm that has worked with countless startups, entrepreneurs and small businesses over the past decade, we witnessed several common mistakes made by clients when it comes to protecting their brand. We want to share the top 4 misconceptions about trademark protection that may be preventing you from taking the right course

intellectual property, trademarks, brands, trademark registration

July 10, 2020

Colourful or Colourless? Protecting a Colour Trademark

During a never-ending road trip, you finally come across a sign that is red and yellow and you're starving! What comes to your mind? Most likely McDonalds! Certain colours have gained recognition after a long period of use, such as the red and yellow colours used in the McDonalds logo, Tiffany's blue, or Starbucks

trademarks, intellectual property

July 3, 2020

Determining Nice Classes for Trademarks in Canada

Since the CIPO's adoption of the Nice Agreement as of June 17, 2019, it is mandatory for trademark applicants to classify all goods and services under the Nice Classification system in accordance with the Trademarks Act. For those applying for a trademark for the first time, determining the appropriate class of goods and services for your brand can be a

intellectual property, trademarks

January 7, 2020

Brand Protection: Beyond Trademarking

“Your brand is the single most important investment you can make in your business” – Steve Forbes A strong brand is the backbone of any successful company. It shapes and dictates everything around the business – company values, vision and direction, operation and sales processes, marketing strategies, attracting investors, hiring talent, consumer trust,

branding, brand protection, intellectual property, trademarks, startups